{"id":5233,"date":"2021-11-24T10:53:53","date_gmt":"2021-11-24T09:53:53","guid":{"rendered":"https:\/\/www.vla-bag.ch\/privacy-policy\/"},"modified":"2026-09-22T16:06:02","modified_gmt":"2026-09-22T14:06:02","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.vla-bag.ch\/en\/privacy-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Privacy policy<\/h2>\n\n<p class=\"wp-block-paragraph\">The responsible body within the meaning of the data protection laws for the website &#8220;vla-bag.ch&#8221; is<\/p>\n\n<p class=\"wp-block-paragraph\">Rolf Hartmann<br\/>Mediafabrik AG<br\/>Tuggenerstrasse 3<br\/>8008 Zurich<br\/><a href=\"mailto:office@mediafabrik.ch\">office@mediafabrik.ch<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">This Privacy Policy forms an integral part of our <a href=\"https:\/\/www.vla-bag.ch\/en\/general-terms-and-conditions\/\">General Terms and Conditions.<\/a><\/p>\n\n<h4 class=\"wp-block-heading\"><strong>COLLECTION OF GENERAL INFORMATION<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">When you access our website, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and similar. This is exclusively information that does not allow any conclusions to be drawn about your person. This information is technically necessary in order to correctly deliver the website content you have requested and is mandatory when using the Internet. Anonymous information of this kind is statistically evaluated by us in order to optimize our Internet presence and the technology behind it. We use technical and organizational measures to protect this data from unauthorized access and do not pass it on.     <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>ORDERS AND PAYMENT PROCESSING<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">When you place an order in our online shop, we process the data required to fulfil the order. This includes in particular your name, billing and delivery address, e-mail address and information relating to the order and payment. <\/p>\n\n<p class=\"wp-block-paragraph\">For payment processing, we use external payment service providers. Depending on the payment method selected, the data required for payment processing is transmitted to the respective payment service provider. Payment data such as complete credit card details are not stored by us.  <\/p>\n\n<p class=\"wp-block-paragraph\">Data arising in connection with an order is also processed as part of our accounting and invoicing and stored in accordance with statutory retention obligations.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>SSL ENCRYPTION<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>CONTACT BY E-MAIL<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">If you contact us by e-mail, the information you provide will be stored for the purpose of processing your inquiry and for possible follow-up questions. This data will only be disclosed if necessary to fulfil your request or if we are legally obliged to do so, for example through official inquiries or to enforce legal claims. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>NEWSLETTER<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">If you sign up for our newsletter, we use your e-mail address and, if provided, your first name to send you news about vl\u00e0, information about our products and occasional offers by e-mail. For registration, we use the double opt-in procedure. After signing up, you will receive an e-mail in which you must confirm your registration. Only after this confirmation will you be added to our newsletter distribution list.   <\/p>\n\n<p class=\"wp-block-paragraph\">For sending and managing our newsletter, we use Brevo. The provider for the DACH region is <strong>Brevo GmbH, K\u00f6penicker Str. 126, 10179 Berlin, Germany<\/strong>. The data required for the newsletter is processed by Brevo on our behalf.   <\/p>\n\n<p class=\"wp-block-paragraph\">To evaluate our newsletters, we may record whether an e-mail has been opened and which links contained in it have been clicked. This information helps us to understand the use of our newsletters and to improve their content. <\/p>\n\n<p class=\"wp-block-paragraph\">You can unsubscribe at any time via the unsubscribe link at the end of each newsletter. After unsubscribing, you will not receive any further newsletters from us. Data that we require for other reasons, for example to fulfil an order or due to statutory retention obligations, remain unaffected.  <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>DELETION OR RETENTION OF DATA<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">We store personal data only for as long as is necessary for the respective purposes or statutory retention obligations exist. If the purpose of data processing ceases to apply or a statutory retention period expires, the corresponding personal data will be deleted unless other legal grounds require further retention. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>USE OF SCRIPT LIBRARIES (GOOGLE WEBFONTS)<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">To display our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as Google Webfonts (<a href=\"http:\/\/www.google.com\/webfonts\/\"><\/a><a href=\"https:\/\/fonts.google.com\/?utm_source=chatgpt.com\">https:\/\/fonts.google.com\/<\/a>). Google Webfonts are transferred to your browser&#8217;s cache to avoid multiple loading. If the browser does not support Google Webfonts or prevents access, content will be displayed in a standard font. Calling script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible that operators of corresponding libraries may collect data \u2013 although it is currently unclear whether and, if so, for what purposes. Google&#8217;s privacy policy can be found here: <a href=\"https:\/\/www.google.com\/policies\/privacy\/\">https:\/\/www.google.com\/policies\/privacy\/<\/a>     <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>SUCCESS AND REACH MEASUREMENT<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">We try to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We can also, for example, test and compare how different parts or versions of our online offering are used (&#8220;A\/B test&#8221; method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.   <\/p>\n\n<p class=\"wp-block-paragraph\">In most cases, the Internet Protocol (IP) addresses of individual users are stored in order to measure success and reach. In this case, IP addresses are <em>generally<\/em> shortened (&#8220;IP masking&#8221;) in order to comply with the principle of data minimization through the corresponding pseudonymization. <\/p>\n\n<p class=\"wp-block-paragraph\">Cookies may be used to measure success and reach and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the &#8211; at least approximate &#8211; location. <em>In principle,<\/em> any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile of the respective service.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>We use in particular:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Analytics:<\/strong><\/a> Performance and reach measurement; provider: Google; includes cross-device tracking and use of pseudonymised IP addresses that are only exceptionally transmitted in full to Google servers in the USA. Learn more: <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Privacy&#8221;<\/a>, &#8220;<a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" target=\"_blank\" rel=\"noreferrer noopener\">Browser Add-on to deactivate Google Analytics&#8221;<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Tag Manager:<\/strong><\/a> Integration and management of other services for performance and reach measurement, as well as additional services from Google and third parties; Provider: Google. Google Tag Manager-specific information: &#8220;<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/9323295?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Data collected via Google Tag Manager&#8221;<\/a>; further privacy details can be found in the respective services integrated and managed through it.<\/li>\n\n\n\n<li><strong>Google Ads Conversion Tracking and Remarketing<\/strong>: We use Google Ads to promote our products and measure the effectiveness of our advertising campaigns. Google uses cookies to track user interactions with our ads and website. This allows us to identify which keywords, ads and campaigns are particularly effective and to optimise our advertising accordingly. Further information on Google\u2019s data processing can be found here: <a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>.   <\/li>\n\n\n\n<li><strong>Meta Ads (Facebook &amp; Instagram) and Meta Pixel<\/strong>: We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising and to create target audiences for future campaigns. After visiting our website, a connection is established to Meta\u2019s servers. If you are logged in to your Meta account, Meta may associate this data with your personal user profile. Further information can be found in Meta\u2019s privacy policy: <a class=\"\" href=\"https:\/\/www.facebook.com\/privacy\/policy\">https:\/\/www.facebook.com\/privacy\/policy<\/a>.   <\/li>\n\n\n\n<li><strong>Microsoft Clarity<\/strong>: We use Microsoft Clarity to analyse user behaviour on our website. Clarity helps us understand interactions such as mouse movements, clicks and scroll behaviour, allowing us to improve usability. The collected data is anonymised. More information is available in Microsoft\u2019s privacy policy: <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\">https:\/\/privacy.microsoft.com\/de-de\/privacystatement<\/a>   <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong><strong>Opt-out options<\/strong><\/strong><br\/>You can opt out of data processing by Google Ads and Meta Pixel through your browser\u2019s ad settings or by using the following opt-out tools:<br\/>Google: <a href=\"https:\/\/adssettings.google.com\">https:\/\/adssettings.google.com<\/a><br\/>Meta: <a href=\"https:\/\/www.facebook.com\/settings?tab=ads\" class=\"\">https:\/\/www.facebook.com\/settings?tab=ads<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>ELFSIGHT GOOGLE REVIEWS<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">On our website, we use a widget from Elfsight to display Google reviews of vl\u00e0. The provider is Elfsight, SL, C. de la Constituci\u00f3 17, AD700 Escaldes-Engordany, Andorra. When pages on which the widget is embedded are accessed, technical data such as IP address, browser type and operating system may be transmitted to and processed by Elfsight. Elfsight may also use a technically necessary cookie to prevent multiple counts of widget calls. Further information on data processing by Elfsight can be found in Elfsight&#8217;s <a href=\"https:\/\/elfsight.com\/privacy-policy\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">privacy policy<\/a>.    <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>YOUR RIGHTS TO INFORMATION, CORRECTION, BLOCKING, DELETION AND OBJECTION<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">You have the right to request information about the personal data we process. You may also request the correction of inaccurate data and, provided the statutory requirements are met, the deletion of your data or the restriction or termination of certain data processing. <\/p>\n\n<p class=\"wp-block-paragraph\">You may revoke any consent you have given at any time with effect for the future. Statutory retention obligations and other legal grounds for the continued processing of certain data remain unaffected. <\/p>\n\n<p class=\"wp-block-paragraph\">To exercise your rights, please contact the responsible body named above.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>CHANGE TO OUR DATA PROTECTION REGULATIONS<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">We reserve the right to amend this privacy policy from time to time so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>DATA PROCESSORS<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">To manage customer and address data and to create and manage invoices, we use the MOCO software from everii Switzerland GmbH, In der Weid 15, 8122 Binz, Switzerland. The personal data required for these purposes is processed by everii Switzerland GmbH on our behalf. <\/p>\n\n<p class=\"wp-block-paragraph\">A separate data processing agreement has been concluded with the service provider to ensure the protection of your personal data.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>QUESTIONS AND CONTACTS<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">If you have any questions about data protection, please send us an e-mail or contact us directly:<\/p>\n\n<p class=\"wp-block-paragraph\">Rolf Hartmann<br\/>Mediafabrik AG<br\/>Tuggenerstrasse 3<br\/>8008 Zurich<br\/><a href=\"mailto:office@mediafabrik.ch\">office@mediafabrik.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy policy The responsible body within the meaning of the data protection laws for the website &#8220;vla-bag.ch&#8221; is Rolf HartmannMediafabrik AGTuggenerstrasse 38008 Zurichoffice@mediafabrik.ch This Privacy &#8230; <a title=\"Privacy policy\" class=\"read-more\" href=\"https:\/\/www.vla-bag.ch\/en\/privacy-policy\/\" aria-label=\"Read more about Privacy policy\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_seopress_titles_title":"Privacy policy | vl\u00e0 - Sustainable bags made from cactus leather","_seopress_titles_desc":"Find out more about how vl\u00e0 protects your data. 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