{"id":5233,"date":"2021-11-24T10:53:53","date_gmt":"2021-11-24T09:53:53","guid":{"rendered":"https:\/\/www.vla-bag.ch\/privacy-policy\/"},"modified":"2026-01-10T19:15:14","modified_gmt":"2026-01-10T18:15:14","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.vla-bag.ch\/en\/privacy-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Privacy policy<\/h2>\n\n<p>The responsible body within the meaning of the data protection laws for the website &#8220;vla-bag.ch&#8221; is<\/p>\n\n<p>Rolf Hartmann<br\/>Mediafabrik AG<br\/>Tuggenerstrasse 3<br\/>8008 Zurich<br\/><a href=\"mailto:office@mediafabrik.ch\">office@mediafabrik.ch<\/a><\/p>\n\n<p>This Privacy Policy forms an integral part of our <a href=\"https:\/\/www.vla-bag.ch\/en\/general-terms-and-conditions\/\">General Terms and Conditions.<\/a><\/p>\n\n<h4 class=\"wp-block-heading\"><strong>COLLECTION OF GENERAL INFORMATION<\/strong><\/h4>\n\n<p>When you access our website, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and similar. This is exclusively information that does not allow any conclusions to be drawn about your person. This information is technically necessary in order to correctly deliver the website content you have requested and is mandatory when using the Internet. Anonymous information of this kind is statistically evaluated by us in order to optimize our Internet presence and the technology behind it. We use technical and organizational measures to protect this data from unauthorized access and do not pass it on.     <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>PROVISION OF CHARGEABLE SERVICES<\/strong><\/h4>\n\n<p>We request additional data, such as payment details, in order to provide chargeable services.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>SSL ENCRYPTION<\/strong><\/h4>\n\n<p>To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>CONTACT BY E-MAIL<\/strong><\/h4>\n\n<p>If you contact us by e-mail, the information you provide will be stored for the purpose of processing your inquiry and for possible follow-up questions. This data will only be disclosed if necessary to fulfil your request or if we are legally obliged to do so, for example through official inquiries or to enforce legal claims. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>DELETION OR BLOCKING OF DATA<\/strong><\/h4>\n\n<p>We adhere to the principles of data avoidance and data economy. We therefore only store your personal data for as long as is necessary to achieve the purposes stated here or as provided for by the various storage periods stipulated by law. Once the respective purpose no longer applies or these periods have expired, the corresponding data is routinely blocked or deleted in accordance with the statutory provisions.  <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>USE OF SCRIPT LIBRARIES (GOOGLE WEBFONTS)<\/strong><\/h4>\n\n<p>To display our content correctly and graphically appealing across browsers, we use script libraries and font libraries such as Google Webfonts (<a href=\"http:\/\/www.google.com\/webfonts\/\"><\/a><a href=\"https:\/\/fonts.google.com\/?utm_source=chatgpt.com\">https:\/\/fonts.google.com\/<\/a>). Google Webfonts are transferred to your browser&#8217;s cache to avoid multiple loading. If the browser does not support Google Webfonts or prevents access, content will be displayed in a standard font. Calling script libraries or font libraries automatically triggers a connection to the library operator. It is theoretically possible that operators of corresponding libraries may collect data \u2013 although it is currently unclear whether and, if so, for what purposes. Google&#8217;s privacy policy can be found here: <a href=\"https:\/\/www.google.com\/policies\/privacy\/\">https:\/\/www.google.com\/policies\/privacy\/<\/a>     <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>SUCCESS AND REACH MEASUREMENT<\/strong><\/h4>\n\n<p>We try to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We can also, for example, test and compare how different parts or versions of our online offering are used (&#8220;A\/B test&#8221; method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.   <\/p>\n\n<p>In most cases, the Internet Protocol (IP) addresses of individual users are stored in order to measure success and reach. In this case, IP addresses are <em>generally<\/em> shortened (&#8220;IP masking&#8221;) in order to comply with the principle of data minimization through the corresponding pseudonymization. <\/p>\n\n<p>Cookies may be used to measure success and reach and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the &#8211; at least approximate &#8211; location. <em>In principle,<\/em> any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile of the respective service.  <\/p>\n\n<p><strong>We use in particular:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Analytics:<\/strong><\/a> Performance and reach measurement; provider: Google; includes cross-device tracking and use of pseudonymised IP addresses that are only exceptionally transmitted in full to Google servers in the USA. Learn more: <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Privacy&#8221;<\/a>, &#8220;<a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" target=\"_blank\" rel=\"noreferrer noopener\">Browser Add-on to deactivate Google Analytics&#8221;<\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Tag Manager:<\/strong><\/a> Integration and management of other services for performance and reach measurement, as well as additional services from Google and third parties; Provider: Google. Google Tag Manager-specific information: &#8220;<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/9323295?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Data collected via Google Tag Manager&#8221;<\/a>; further privacy details can be found in the respective services integrated and managed through it.<\/li>\n\n\n\n<li><strong>Google Ads Conversion Tracking and Remarketing<\/strong>: We use Google Ads to promote our products and measure the effectiveness of our advertising campaigns. Google uses cookies to track user interactions with our ads and website. This allows us to identify which keywords, ads and campaigns are particularly effective and to optimise our advertising accordingly. Further information on Google\u2019s data processing can be found here: <a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a>.   <\/li>\n\n\n\n<li><strong>Meta Ads (Facebook &amp; Instagram) and Meta Pixel<\/strong>: We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising and to create target audiences for future campaigns. After visiting our website, a connection is established to Meta\u2019s servers. If you are logged in to your Meta account, Meta may associate this data with your personal user profile. Further information can be found in Meta\u2019s privacy policy: <a class=\"\" href=\"https:\/\/www.facebook.com\/privacy\/policy\">https:\/\/www.facebook.com\/privacy\/policy<\/a>.   <\/li>\n\n\n\n<li><strong>Microsoft Clarity<\/strong>: We use Microsoft Clarity to analyse user behaviour on our website. Clarity helps us understand interactions such as mouse movements, clicks and scroll behaviour, allowing us to improve usability. The collected data is anonymised. More information is available in Microsoft\u2019s privacy policy: <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\">https:\/\/privacy.microsoft.com\/de-de\/privacystatement<\/a>   <\/li>\n<\/ul>\n\n<p><strong><strong>Opt-out options<\/strong><\/strong><br\/>You can opt out of data processing by Google Ads and Meta Pixel through your browser\u2019s ad settings or by using the following opt-out tools:<br\/>Google: <a href=\"https:\/\/adssettings.google.com\">https:\/\/adssettings.google.com<\/a><br\/>Meta: <a class=\"\" href=\"https:\/\/www.facebook.com\/settings?tab=ads\">https:\/\/www.facebook.com\/settings?tab=ads<\/a><\/p>\n\n<h4 class=\"wp-block-heading\"><strong>EMBEDDED CONTENT FROM OTHER WEBSITES<\/strong><\/h4>\n\n<p>Posts on this website may contain embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves exactly as if the visitor had visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking services and record your interaction with this embedded content, including your interaction with the embedded content if you have an account and are logged in to this website.  <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>YOUR RIGHTS TO INFORMATION, CORRECTION, BLOCKING, DELETION AND OBJECTION<\/strong><\/h4>\n\n<p>You have the right to receive information about your personal data stored by us at any time. You also have the right to have your personal data corrected, blocked or, apart from the prescribed data storage for business transactions, deleted. Please contact our data protection officer. You will find the contact details below.   <\/p>\n\n<p>To ensure that data can be blocked at any time, this data must be kept in a lock file for control purposes. You can also request the deletion of the data if there is no legal archiving obligation. If such an obligation exists, we will block your data on request.  <\/p>\n\n<p>You can make changes or withdraw your consent with effect for the future by notifying us accordingly.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>CHANGE TO OUR DATA PROTECTION REGULATIONS<\/strong><\/h4>\n\n<p>We reserve the right to amend this privacy policy from time to time so that it always complies with current legal requirements or to implement changes to our services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to your next visit. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>DATA PROCESSORS<\/strong><\/h4>\n\n<p>We use an external service provider (data processor) for product data management and the preparation of invoices. A separate data processing agreement has been concluded with this service provider to ensure the protection of your personal data. <\/p>\n\n<p>We work with the following service provider:<br\/>Hundertzehn GmbH, Aeschstrasse 131F, 8123 Ebmatingen, Schweiz<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>QUESTIONS AND CONTACTS<\/strong><\/h4>\n\n<p>If you have any questions about data protection, please send us an e-mail or contact us directly:<\/p>\n\n<p>Rolf Hartmann<br\/>Mediafabrik AG<br\/>Tuggenerstrasse 3<br\/>8008 Zurich<br\/><a href=\"mailto:office@mediafabrik.ch\">office@mediafabrik.ch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy policy The responsible body within the meaning of the data protection laws for the website &#8220;vla-bag.ch&#8221; is Rolf HartmannMediafabrik AGTuggenerstrasse 38008 Zurichoffice@mediafabrik.ch This Privacy &#8230; <a title=\"Privacy policy\" class=\"read-more\" href=\"https:\/\/www.vla-bag.ch\/en\/privacy-policy\/\" aria-label=\"Read more about Privacy policy\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Privacy policy | vl\u00e0 - Sustainable bags made from cactus leather","_seopress_titles_desc":"Find out more about how vl\u00e0 protects your data. Our privacy policy ensures that your information is treated securely and confidentially. 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